Unlocking our digital potential at LinkedIn workshop

Unlocking our digital potential at LinkedIn workshop

On February 22nd, 2022, InnoLab – creative lecture room UP FM hosted a LinkedIn Workshop. The workshop was organised on the initiative of ESN Primorska, under Career Center UP & Communication office UP, primarily for UP employees and students.

The workshop was led by Martina Raškaj, a CV and LinkedIn consultant who has helped more than 350 clients in six years. She aims to trigger positive change and helps build attractive and effective LinkedIn profiles as well as advise on how to write the perfect CV.

The workshop was made up of four parts. The first part focused on the advantages and possibilities of using LinkedIn, such as how to find a job or employee, how to build a personal brand, and how to connect with like-minded people and learn. The second part of the workshop was dedicated to optimizing a LinkedIn profile to increase its quality and attract relevant people.

The third part of the workshop focused on how to increase the visibility of the profile, such as liking, commenting, and posting content. The last part of the workshop was about how UP students and employees can increase their profile visibility as university members and contribute to the improvement of the common University of Primorska brand awareness.

The LinkedIn Workshop was a great opportunity to learn more about the advantages and possibilities of the LinkedIn platform and to reconnect in live.